Web Catalog
In order to create an online presence for Teleflex’s Vascular products, a Vascular Online Catalog was created to fit seamlessly into the teleflex.com site experience, while also being able to serve as a stand-alone application. Many of the features desired for the Web Catalog parallel those for e-commerce solutions: lists of products, grouped in various ways, with the ability to be searched, and curated through a secure back-end. Additionally, the long-term vision of the Web Catalog includes becoming an e-commerce platform, with visitors being able to browse the collection of products online and order them directly.
Contributions
Problem
The client required an online catalog that would serve both sales representatives and customers to replace their existing print catalog. This catalog presented complex product interdependencies that required a scalable solution to preserve the relationships between a diverse set of components.
Solution
Our team provided the client with a searchable, responsive online catalog that can manage a complex product hierarchy. The resulting catalog features a seamless brand experience for users and unique design solutions that drive both new business and cost savings for the client. In addition to simplifying the ordering process for customers, the online catalog eliminated the significant expense associated with maintaining a printed catalog.
Design Process
Accessible Product Details
The catalog’s user interface was carefully structured to provide seamless navigation and a streamlined user experience, enabling visitors to easily explore the range of products offered by Teleflex Vascular. The catalog had to serve as a point of reference for both sales reps and customers. With this in mind, we designed the catalog to provide comprehensive information, empowering the sales team to access detailed product specifications and relevant documentation.
Intuitive Document Categories
To make the catalog more user-friendly and visually intuitive, we worked on the UX in detail and tested various scenarios and flows — from button interactions associated with product comparisons to tabbed interfaces displaying packaging documentation.
Enhanced Performance
The Vascular web catalog was built using the latest best practices and techniques in responsive web design, including Flexbox and CSS Grid. The use of these tools provided a more modern, lean, and performant codebase that renders faster, uses fewer resources, increases conversion rate, and keeps users engaged for longer without frustrating delays in load time.
Our team aimed to strike a delicate balance between simplicity and visual interest, ensuring that the catalog captivated users without overwhelming them. To achieve this, we carefully integrated animations into specific elements, aligning with the established branding while avoiding excessive complexity. We also implemented additional features, including intelligent search to enable seamless navigation.
Outcome
Addressing the product-relationship challenge, our team developed an online catalog that incorporates product alignment and custom search parameters. This was accomplished while ensuring the infrastructure required to support the various product interdependencies was not permitted to slow down performance. Our team transformed the various parts of the catalog into a functional product with the help of innovative tools and a user-centered interface. At the end of the day, we chose the right technologies, which made development easier and ensured that the catalog would perform well and be easily extended for implementation by other departments.