RSV Uncovered Campaign

Our client, Pfizer’s US RSV franchise, requested an engagement strategy and drivers for the unbranded microsite RSVuncovered.com. This campaign stressed the importance of RSV prevention and provided information on which patients are at a higher risk for severe RSV.

Contributions

Estimation and Planning
Creative Direction
Ad & Email Development
Testing & Compliance Submission
Mentoring Junior Level Creatives
Pfizer Vaccines Static Ad Pfizer Vaccines Static Ad

Dynamic & Static Ads

Aligning with the RSV Uncovered brand and messaging, we provided various ad concepts that represent both maternal women and older adult demographics. To extend the audience reach, we developed various ad sizes to accommodate both desktop and mobile presentations. These drivers engaged viewers through bold headlines and intriguing animations.

Pfizer Vaccines Dynamic Ad Pfizer Vaccines Static Ad Pfizer Vaccines Static Ad Pfizer Vaccines Static Ad Pfizer Vaccines Static Ad Pfizer Vaccines Dynamic Ad

Email Communications

We also developed email templates targeting pharmacists and physicians with various CTAs for A/B testing. These emails included critical statistics surrounding RSV and encouraged viewers to learn more by engaging in a quiz or watching a video.

Pfizer Vaccines Email Driver Pfizer Vaccines Email Driver Pfizer Vaccines Email Driver