Foundation Series

This internal resource for the Pfizer Global Vaccines Meningococcal franchise was developed as a point of reference for local markets to run effective campaigns. The client requested we design a foundation series using a sci-fi space “journey” relying on illustrations to demonstrate progress. Each topic in the series is meant to represent a stop along the way to becoming a more proficient marketer. As the series progresses, the marketer is meant to “travel to a new universe” where they can move on to advanced initiatives.